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SEO Case Study: From Not Ranked To #1

Chapter 2: Keyword Research

Difficulty Level: Medium


Easy Keyword (Best Hair Salon in Birmingham al)

Effect in Ranking After 1 Month: N/A => N/A


Difficult Keyword (Haircut Birmingham al)

Effect in Ranking After 1 Month: N/A => N/A


Hello Everyone,
In hopes to master/improve my processes, I plan on real-time documenting the exact steps it takes to reach the #1 Ranking on Google!
Wish me luck!
-Jesse Booth


If I had to mention one tool for overall SEO, SEMrush is Powerful, Free, and can do so many cool things!! At the end of this blog, we will have (at the very least) 1 Easy Keyword and 1 Difficult Keyword to monitor and you will see a couple of cool tools we can use to track our SEO metrics!


  1. SEMrush - Keyword Magic Tool
    • Hair Salon Birmingham al
      • Searches: 720/month
      • Keyword Difficulty: 54%
      • Competitive Density: 10%
    • Men's Haircut Birmingham al
      • Searches: 110/month
      • Keyword Difficulty: 65%
      • Competitive Density: 15%
    • Haircut near me
      • Searches: 673,000/month
      • Keyword Difficulty: 75%
      • Competitive Density: 7%
  2. Ubersuggest
    • Hair Salon Birmingham al
      • Searches: 720/month
      • Keyword Difficulty: 8 (Easy)
    • Haircut Birmingham al
      • Searches: 70/month
      • Keyword Difficulty: 14 (Easy)
  3. Take keywords - Search in Google - Scroll to bottom for MORE suggestions!
  4. Find a competitor site and do a keyword audit for them - Steal their ranking keywords
  5. It's also a good practice to track a few longer key phrases.

That's it for this blog! Thanks for reading!
Chapter 1: Initial Setup
Chapter 3: Metrics and Audits

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