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Prospecting Audiences and Outreach Campaigns


Category
Digital Marketing
Sub Category
Workflows
Last Updated
10/16/2020

This article will summarize a marketing workflow for prospecting new leads!

There are 3 main phases for this workflow: Prospecting, Campaigning, and Lead Tracking.

  1. Prospecting an Audience
    • This is the process of finding new potential leads and building an audience.
      EX:
      • Manually adding contact info to an audience.
      • Opt-in forms so people can add themselves to the an audience.
      • Using prospecting tools to export audiences.
    • Main Tool: FindThatLead
    • Secondary Tool: Postaga
    • Other Tools: ???
  2. Outreach Campaigns
    • This is the process of managing audiences and creating email templates in order to reach out to prospects/leads/clients/etc.
      EX:
      • Email Sequence to New Prospects
      • Monthly Newsletter to Existing Clients and Opt-ins
      • Outreach to friends/family with value offer if they "know anyone that needs a website"
      • Email Template for New Leads asking for Project Requirements
    • Main Tool: Mailchimp
    • Secondary Tool: Postaga

    Email templates should be Branded and as Personalized as possible!

    It it helpful to group all of your prospects into 1 audience for tracking. We can then break up our audience by groups, segments, and tags (in Mailchimp).
    This means a couple of things for our workflow:

    1. Create 2 Audiences: 1 real audience and 1 test audience made up of your marketing team.
    2. This will provide some safety/separation between your test runs and your live runs.
    3. Additionally, this should provide separation between your test and live statistics.
    4. Every audience imported into Mailchimp should be "Tagged" with 1) the name of the Prospecting tool that it was exported from and 2) the industry (or search term) that was used to create the audience.

  3. Lead Tracking
    • This is the process of monitoring responses, following-up, and tracking possible leads within a Customer Relationship Management (CRM) system.
    • Main Tool: Bitrix

    Bitrix can be used to track all external communications, leads, quotes, deals, clients, and more!
    It has a built in Sales Funnel and a ton of other awesome business tools.
    The prospects and audiences will be managed in the previous steps and systems,
    however when we get a positive response from a prospect they should then become a "lead" and then entered and tracked in the Bitrix CRM system.


Please click on any of the Tool links above to see more information on how we use these amazing tools!
What tools and workflows do you use at your company?
Thanks for reading!

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Postaga


Category
Digital Marketing
Sub Category
Best Free Marketing Tools
Last Updated
10/15/2020

Postaga Outreach Campaigns

Expectations for a Campaign: Open Rate / Reply Rate / Funnel Higher Quantity = More Responses Personalization = More Responses EX: Can you update your blog with my new link? Skyscraper: Find top ranked article on a topic. We want to OUT-RANK this article. (Ahref or Ubersuggest to get list of their backlinks, export the links and reach out, "I think my article is better") Don't reach out to everyone - audience matters. Make sure your recipients are relevant or you'll waste your opportunity in case that recipoient evenutally is relevant. Personalization / be specific Research + Merge Fields are Key Due diligence POSTAGA - Merge Field - Hi {First Name} - Prospecting (linkedin? website?) blog article on OUTREACH / AUDIENCE / LEAD process -not specific to a tool but for M.T. training -the entire process, how to find an email, add to audience, add to campaign, reach out, add to bitrix, ALL of that. postaga -> mailchimp -> bitrix ORRRRR are these 3 separate articles linked to each other ORRRRR 3 separate artciesl with same subtopic "outreach campaign" PROVIDE VALUE OFFER SOMETHING IN YOUR EMAIL RECIPROCITY "we have x followers and blah blah and we can help you" send a "Follow up" "sequence of emails" 3 - 5 POSTAGA WORKFLOW! Postaga blog -> New Campaign -> Resources ->give it a blog post url ->merge fields into templates!? ->resource opportunity search ->click one to preview (do they have a lot of links) ->select all to pitch to them ->analyze links ->this will find people ->you can manually 'prospect' and enter email if it didnt find one ->you want to fill out all the fields for MAIL MERGE ->postaga has a 'deliverability / verified tag' ->go thru list for best email contacts ->you can also find twitter and linkedin ->export data to csv (if we want to use mailchimp) ->or go to next step sending emails in postaga ->pick resources campaign ->did does have follow up sequences and you can set custom rules too ->if going to go out on weekends, go to next work day ->3 follw up email templates to preview and edit ->check the merge fields as much as possible ->specific personalize ->you can create your own merge fields in templates ->preview the merges and see warnings on missing fields ->go back and add fields ->send test if wanted ->https://postaga.com/demo grab a personal demo Try to do a podcast? Podcast campaign? prospecting -> audience building -> outreach -> lead tracking canspam requirements 1. way to opt out 2. mailing address personalization 'snippets' i guess override emails?

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Mailchimp


Category
Digital Marketing
Sub Category
Best Free Marketing Tools
Last Updated
10/14/2020

Mailchimp Audiences

1 audience use segments, tags, groups to separate tags = label (matrix tools added) Platform / Industry groups = preference center (user picks in a form) segments = data you already have, use to send more targeted marketing setup a "tag" of matrix tools test users? and then a segment for us? to send test emails to? run a test campaign "PREVIEW SEGMENT" "INTEGRETATION" "AUDIENCE AND ADD SEGMENT" BRAND AND PERSONALIZATION AS MUCH AS POSSIBLE ADD VALUE with PITCH TAGS = THE INDUSTRY (OR THE LIST IT CAME FROM MAYBE A TAG FOR WHAT PLATFORM) ===========2=========== notes on mailchimp INTRO audience - marketing crm, audience dashboard, tags/segments/groups (CAN ADD NOTES FROM BLOG HERE) -- 1 audience with tags/segments/groups -> start with a test tag? OR test audience?? -- audience dashboard setup a test audience. -- email/ad/postcard? -- Manage Audience -> Settings -> Audience name and defaults -- -- Form settings / Email settings / reCAPTCHA -- -- embedded signup forms for opt-ins for our newsletter / mailing list -> auto add to audience! -- -- GDPR (missed that) -- All contacts -> audience. subscribed and unsubscribed brand - template and studio -- name, logo, font colors, identity, image, emotional connection -- email templates -- -- select a LAYOUT for your template -- -- template gets all the good brand things -- -- every [month] create an edit of the template to turn it into a 'campaign' -- -- content studio - store logos and assets -- -- -- products - INTEGRATES WITH E-COMM!! COOL!! -- -- -- giphy and instagram! to pull your images from social media campaigns - automation features !? -- each campaign has stats, opens / clicks / revenue -- automated campaigns -- website (create a new one) not helpful? -- create campaign options -- -- automated emails -> like welcome emails -- -- other cool options and screenshots? -- -- multivariate - A/B Testing. COOL!! (test 2 different subject lines see what gets opened)! insights -- IMPORT CONTACTS -> checkout options here -> from csv??!! studio, site??? settings -> domain authentication -> verify and authenticate -> contact@matrix.tools hidden costs in mailchimp?? billing tab?? integrations -> facebook, ecwid, bitrix !!!

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COMING SOON! Hit the Heart Button if you want me to finish this blog next!


semrush, ubersuggest, SEMrush Summary: STEP 1 Go to Market Explorer https://www.semrush.com/market-explorer/overview/?mindbox-click-id=64cb3615-8e6c-4bc3-b987-07ee362c0c8e&utm_source=mindbox&utm_medium=Email&utm_campaign=en_NewWelcome2&utm_content=Welcome STEP 2 Enter a competitor’s URL. STEP 3 Choose between Industry competitors (all the websites fighting for the audience with the same interests) and Organic competitors. STEP 4 Find Leaders in the Growth Quadrant. These websites grow faster and have a larger online presence than other players. What do they do differently in their marketing? STEP 5 Explore the Leaders’ traffic generation strategies. In our example, sunandski.com focuses on Google Ads more than other competitors. However, their search performance is lower than the market average. STEP 6 Analyze the key Leader’s online strategy in depth. Go to Traffic Journey in Traffic Analytics. https://www.semrush.com/analytics/traffic/ Links: SEMrush Quick Blog https://www.semrush.com/blog/6-competitor-insights-you-can-get-in-30-minutes-1/?mindbox-click-id=18c895d1-baa7-4b33-a588-d9ce91229055&utm_campaign=en_NewWelcome1&utm_content=Welcome&utm_medium=Email&utm_source=mindbox SEMrush Complete Blog https://www.semrush.com/blog/how-to-do-competitor-analysis-in-digital-marketing/?mindbox-click-id=168b6c5d-68ed-42e9-a3ff-4418bf7f1b51&utm_source=mindbox&utm_medium=Email&utm_campaign=en_2020Welcome1&utm_content=Welcome SEMrush Course https://www.semrush.com/academy/courses/competitive-analysis-and-keyword-research-course/getting-the-big-picture Neil Patel (ubersuggest video) https://www.youtube.com/watch?v=CaPRbcxUGeE&pp=wgIECgIIAQ%3D%3D&feature=push-fr&attr_tag=f0Mp3Nj-PdgAoNHL%3A6


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GeorgeRiz
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Power BI


Category
Digital Marketing
Sub Category
Best Free Business Tools
Last Updated
9/14/2020

Intro to Power Business Intelligence

Definitions: Power Platform

  • "Business Intelligence" comprises the strategies and technologies used by enterprises for the data analysis of business information. BI technologies provide historical, current, and predictive views of business operations.
    • Structured
    • ETL (Extract, Transform, Load
    • Database / Data warehouse / Data lake
  • "Data Analysis" is an approach to data that seeks to find insights and indentify patters or trends (Nuggets of Insight).
  • "Data Mining" = Analyzing large amounts of data.
  • "Big Data" = High-volume, unstructured, real-world generated data.
    • Volume
    • Variety
    • Velocity
    • Variability
    • Veracity (How reliable?)

5 Stages of BI

  1. Collect and store data
  2. Transform "Big" data into "BI" data
  3. Present Key Metrics
  4. Evaluate data to discover patterns, trends, and insights
  5. Sharing reports and findings to empower others (Visualizations and Presentations)

Pricing

  1. Free (just hit X on logins)
  2. $9.99/month/person for sharing
  3. Enterprise Level

Row-Level Security

  1. Need a subscription (because it's useless without sharing)
  2. Service Admin

Import Apps

  • Mailchimp
  • Twilio (SMS)
  • Marketo
  • Insightly

Data Analysis Expressions

  • Related
  • Switch
  • SelectedValue
  • IsBlank
  • and &&
  • concat &

Power BI Data Analysis Expressions
Power BI Dax Relationships
(RELATE is Based off Model) Power BI Drag and Drop Relationships
Power BI Dax Switch

Direct Connectivity

  • [clustername].azurehdinsight.net
  • Power Platform

Importing Data

  • Manual Refresh
  • Schedule Refresh
  • Direct Query (never stale)

Direct Query

  • Instead of Importing data into the file, you are connected to a Data Source.
  • File -> Options -> Data source settings (also in Transform data dropdown)
  • Get Data -> Azure Sql Database
  • Options for Authentication (not available on Importing data)
  • Creates a Composite Model based on the link to the data (keeps relationships)
  • Never goes stale because it updates as you click
  • However you do have some control over this if performance on the Database is an issue
  • File -> Options -> Options -> Current File -> Query Reduction
  • On-prem (non-cloud) data sources require a Gateway (Power Bi -> Download -> Data Gateway)

Visuals / Report Builder
Power BI Cards
Power BI Tables
Power BI Maps
Power BI Filled Map
Power BI Tree Map

Natural Query Language
Power BI QNA
Power BI QNA NQL as Map

Data
Power BI Data Tab
Power BI Get Data
Power BI Service Settings
Power BI Embed Options

Conditional Formatting
Power BI Condidtional Formatting
Power BI Dynamic Title

Marketplace / Gallery / Links


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Mobile Apps


Category
Digital Marketing
Sub Category
Best Free Business Tools
Last Updated
9/12/2020

COMING SOON! Hit the Heart Button if you want me to finish this blog next!


-- screen shot of phone - business apps - server monitor - apps - ifttt?


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Bitrix


Category
Digital Marketing
Sub Category
Best Free Business Tools
Last Updated
9/8/2020

COMING SOON! Hit the Heart Button if you want me to finish this blog next!


super best tool: Bitrix -- crm funnels - company tracking -- online store (how to setup free e-commerce?) -- employee org chart


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SEMrush


Category
Digital Marketing
Sub Category
Best Free Business Tools
Last Updated
9/7/2020

COMING SOON! Hit the Heart Button if you want me to finish this blog next!


super best tool: SEMrush all the screens you can get for free. -- how to setup a "campaign" -- real life examples on what we find on our sites


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Slack


Category
Digital Marketing
Sub Category
Best Free Business Tools
Last Updated
9/6/2020

COMING SOON! Hit the Heart Button if you want me to finish this blog next!


-- all the slack channels that we use and for what? -- slack C# code integration webhooks -- #bots github / azure -- #alerts errors / downtime -- IFTTT/Zapier -- our 10 app integrations


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COMING SOON! Hit the Heart Button if you want me to finish this blog next!


All bookmarks in Matrix Tools by categery. start with top 3 from each?


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COMING SOON! Hit the Heart Button if you want me to finish this blog next!


-- argos + matrix tools monthly charts -- Api Request to Google with OAuth Security (A.R.G.O.S.) ----------- https://console.developers.google.com/apis/library?project=matrixtools-argos ----------- https://console.developers.google.com/apis/credentials?project=matrixtools-argos api creds for argos ----------- https://developers.google.com/webmaster-tools/search-console-api-original/v3/searchanalytics/query?apix=true ----------- https://developers.google.com/api-client-library/dotnet/guide/aaa_oauth the others are actually to auth with your account / see SERVICE ACCOUNT example ----------- https://search.google.com/search-console/users?resource_id=sc-domain%3Amatrix.tools (remember to add SERVICE ACCOUNT to each property) say something about the www.matrix.tools/portal dashboard and how we have custom dashboards! and a matrix tools monthly


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lrhhjhlri 8/10/2020 5:55:34 PM
lrhhjhlri
Супер давно искал







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JamesAcere 8/1/2020 11:52:02 PM
JamesAcere
Hello. And Bye.







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Matrix Tools ~ Social Media Marketing

Matrix Tools Implements 3+ Social Media Marketing Campaigns for each Platform!

  1. Daily - Client Images - (Scheduled via Buffer or Manually Posted)
  2. Weekly - A.I. Generated Content - (Scheduled with Approval => Auto-pilot via Quuu)
  3. Monthly - Promotional Posts - (Manually Posted)


Setup

Matrix Tools "Social Media Strategists" will be given logins to 2 main applications:

  1. Buffer = our scheduler
  2. Quuu = our A.I. Content Generator

We also recommend using a "Website Copy" tool in order to pull down all of a website's images.
I prefer Cyotek on Windows and Wget on Mac and Linux.
Pro Tips: You can install and run Wget via the command line via

sudo apt install wget
wget --recursive --convert-links https://nashvilleinktattoo.com



To Do for each Client

  1. We will need Admin access or Credentials for each of the Client's Social Media platforms (these Credentials can usually be found in Bitrix).
  2. Create a new local folder, something like /Desktop/MatrixTools/SocialMedia/{client-name}.
  3. Now you can use your "Website Copy" tool to copy their website down into your new folder structure.
  4. If you would like, you can delete everything except for the IMAGES!
  5. Log into Buffer.
  6. Add any new Social Media platforms to Buffer.
    How to add Social Accounts to the Buffer scheduler
  7. Now if you would like, you can log into Buffer and manually post an image to each platform every day.
  8. If you do not want to do this every day, you can schedule the "Daily - Client Images" in advance via Buffer's scheduler.
    How to add Posts to the Buffer scheduler
  9. Within the Image Posts, remember to add a link to the Client's Website and/or a friendly message.
    How to create and view posts in Buffer
  10. You might want to move or delete each image after you've uploaded it to Buffer. This should ensure that you do not post duplicates.


A.I. Generated Content

  1. Log into Quuu.
  2. Add the new Social Media account to Quuu (you can do this by Refreshing the Buffer connection).
    How to use A.I. to generate content with Quuu
  3. Pro Tips: Initially, set this to Manual so we can approve the content for the first couple of days. If all of the A.I. content is relevant and positive to the client, then we can come back and toggle this setting to put it on Auto-pilot!
    How to setup A.I. to generate content with Quuu
  4. This will auto generate content that will then be shared (thru Buffer) to Social Media platforms.


Costs

  1. Quuu = $100 (for Life!)
    • This gives us 6 Social Media Accounts for 1 LIFETIME payment!
    • Matrix Tools, LLC was provided with a very special offer: the Quuu Ultra Plan for Life!!
    • This is the reason we can offer A.I. Generated Content to our Clients for such a great price!
    • It's such a great deal that it's a competitive advantage for Matrix Tools
    • The next level would support up to 10 Social Media Accounts but would cost $228 per year!
  2. Buffer = $0 or $144 per year
    • The FREE Buffer plan supports 3 Social Media Accounts.
    • The next level would be the Pro Plan for $144 per year, which supports 8 Social Media Accounts.

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The Best Tools for Small Businesses


Best Small Business Systems



What Slack integrations do you use?

What websites do you use to run your business?


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SEO Case Study: Advanced SEO Boosting to the Top Spot!

Nashville Ink Tattoos

Difficulty Level: Very Hard


Easy Keyword (downtown nashville tattoo)

Effect in Ranking After 1 Month: 4 => N/A


Medium Keyword (nashville tattoo)

Effect in Ranking After 1 Month: 6 => N/A


Difficult Keyword (nashville tattoo shop)

Effect in Ranking After 1 Month: 11 => N/A


1.2k Monthly Visitors

Hello Everyone,
I'm super excited for the opportunity to work with such a well-known shop as Nashville Ink!
These posts will track the progress we make with this client, given they already have strong position on Google (and 1.2k visitors a month), we will aim to improve upon their numbers!
Wish me luck!
-Jesse Booth


  1. Coming Soon!

Nashville Ink has been featured on Ink Master and has also been visited by Gale! (grab images and pictures!)

Getting to work with Nashville Ink is a huge honor for us!


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SEO Case Study: From Not Ranked To #1

Chapter 5: Off-Page SEO Tips ~ Link Building

Difficulty Level: Hard


Easy Keyword (Best Hair Salon in Birmingham al)

Effect in Ranking After 1 Month: 48 => 27


Difficult Keyword (Haircut Birmingham al)

Effect in Ranking After 1 Month: N/A => 77


Hello Everyone,
In hopes to master/improve my processes, I plan on real-time documenting the exact steps it takes to reach the #1 Ranking on Google!
Wish me luck!
-Jesse Booth


  1. Google Maps - Add A Place
  2. It is also a good practice to embed a map onto your page. This can be done from Google Maps and then go to the menu and grab the iframe html to "embed".
  3. SEMrush - SEO Content Template - Competitor Backlinks
    • threebestrated.com
    • uab.edu
    • al.com
    • hair.com - DONE!
    • bhamnow.com
  4. Moz - Backlink by Category - Beauty Salons
    • yelp.com
    • yellowpages.com
    • facebook.com
    • superpages.com
    • local.yahoo.com

That's it for this one! Thanks for reading!
Additional Awesome Backlink Links:
  1. How to spy on your competitor's backlinks by Neil Patel
  2. Backlinks from Comments by Neil Patel

Chapter 4: On-Page SEO

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SEO Case Study: From Not Ranked To #1

Chapter 4: On-Page SEO Best Practices

Difficulty Level: Easy


Easy Keyword (Best Hair Salon in Birmingham al)

Effect in Ranking After 1 Month: N/A => 48


Difficult Keyword (Haircut Birmingham al)

Effect in Ranking After 1 Month: N/A => N/A


Hello Everyone,
In hopes to master/improve my processes, I plan on real-time documenting the exact steps it takes to reach the #1 Ranking on Google!
Wish me luck!
-Jesse Booth


On-Page SEO is simply how you arrange the HTML and the Keywords on your site to optimize it for Google searches. Here are some of the easiest best practices.


  • HTML Title - Optimal title length is 55 characters and includes a keyword.
  • HTML Description - Optimal description length is 160 characters and includes a keyword.
  • H1 - Create an h1 header tag with a keyword at the top of the page.
  • URLs - Should not have .html at the end.
  • Internal Links - Should contain descriptions and keywords (not just "Click Here")
  • Images - Pulled original images from company's Facebook page
  • Keywords
    1. Best Hair Salon in Birmingham al
    2. Hair Salon in Birmingham al
    3. Haircut Birmingham al

That's it for this one! Thanks for reading!
Additional Awesome On-Page SEO Links:
  1. Collection of SEO Tips
  2. 17 Action Items by Backlinko
  3. Ultimate On-Page Guide by Brian Dean at Backlinko
  4. Advanced Cheatsheet to SEO by Neil Patel

(In the future, I will make another article about my favorite techniques from these links!)
Chapter 3: Metrics and Audits
Chapter 5: Off-Page and Link Building

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SEO Case Study: From Not Ranked To #1

Chapter 3: SEO Metrics and Audits

Difficulty Level: Easy


Easy Keyword (Best Hair Salon in Birmingham al)

Effect in Ranking After 1 Month: N/A => N/A


Difficult Keyword (Haircut Birmingham al)

Effect in Ranking After 1 Month: N/A => N/A


Hello Everyone,
In hopes to master/improve my processes, I plan on real-time documenting the exact steps it takes to reach the #1 Ranking on Google!
Wish me luck!
-Jesse Booth


In this blog we will go through some of the best Free SEO Tools, why they are my favorites, and how I use them. I will also document how I monitor and improve my SEO metrics.


  1. Google Chrome - Dev Tools - Audits - SEO
    • Not tied to a specific Keyword
    • Just wanted to note that my empty "Hello World" page started off with an SEO grade of 60%
  2. SEMrush - Projects - Position Tracking
    • Add Domain, Keywords, and Competitors
    • Day 1 Visibility: 0%
    • Day 1 Average Position: 100
    • Main Competitor: studio21hairsalon.com
  3. SEMrush - Projects - Site Audit
    • Site Health = 58%
    • 11 Errors / 46 Warnings
    • Need robots.txt and sitemap.xml
  4. Ubersuggest - Site Audit
    • On-Page SEO Score = 81 (Great)
    • Backlinks = 1
    • Crawled Pages with Issues = 6
    • Critical Errors = 8 (SSL, Sitemap.xml, Low word count on contact and gallery, duplicate titles/descriptions)
    • Warnings = 14
  5. Nibbler
    • Overall = 5.8
  6. SEOptimer
    • Overall = C-
    • SEO = E+
    • 19 improvements recommended

That's it for this one! Thanks for reading!
Chapter 2: Keyword Research
Chapter 4: On-Page SEO

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SEO Case Study: From Not Ranked To #1

Chapter 2: Keyword Research

Difficulty Level: Medium


Easy Keyword (Best Hair Salon in Birmingham al)

Effect in Ranking After 1 Month: N/A => N/A


Difficult Keyword (Haircut Birmingham al)

Effect in Ranking After 1 Month: N/A => N/A


Hello Everyone,
In hopes to master/improve my processes, I plan on real-time documenting the exact steps it takes to reach the #1 Ranking on Google!
Wish me luck!
-Jesse Booth


If I had to mention one tool for overall SEO, SEMrush is Powerful, Free, and can do so many cool things!! At the end of this blog, we will have (at the very least) 1 Easy Keyword and 1 Difficult Keyword to monitor and you will see a couple of cool tools we can use to track our SEO metrics!


  1. SEMrush - Keyword Magic Tool
    • Hair Salon Birmingham al
      • Searches: 720/month
      • Keyword Difficulty: 54%
      • Competitive Density: 10%
    • Men's Haircut Birmingham al
      • Searches: 110/month
      • Keyword Difficulty: 65%
      • Competitive Density: 15%
    • Haircut near me
      • Searches: 673,000/month
      • Keyword Difficulty: 75%
      • Competitive Density: 7%
  2. Ubersuggest
    • Hair Salon Birmingham al
      • Searches: 720/month
      • Keyword Difficulty: 8 (Easy)
    • Haircut Birmingham al
      • Searches: 70/month
      • Keyword Difficulty: 14 (Easy)
  3. Take keywords - Search in Google - Scroll to bottom for MORE suggestions!
  4. Find a competitor site and do a keyword audit for them - Steal their ranking keywords
  5. It's also a good practice to track a few longer key phrases.

That's it for this blog! Thanks for reading!
Chapter 1: Initial Setup
Chapter 3: Metrics and Audits

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SEO Case Study: From Not Ranked To #1

Chapter 1: Initial Setup

Difficulty Level: Easy


Easy Keyword (?)

Effect in Ranking After 1 Month: N/A => N/A


Difficult Keyword (?)

Effect in Ranking After 1 Month: N/A => N/A


Hello Everyone,
In hopes to master/improve my processes, I plan on real-time documenting the exact steps it takes to reach the #1 Ranking on Google!
Wish me luck!
-Jesse Booth


This initial blog entry will really just be an initial checklist that I use in order to add a brand-new site to our servers.
At the end of this checklist, we will have a new PUBLIC "production" site that Google knows about so we can take some "baseline" SEO numbers for our experiments and documentation.
By the way, the site that I will be blogging about is: Shunnarah Studio, an awesome hair salon in Birmingham, AL owned by my great friend Farrah Shunnarah.
So this documentation will be all for learning and for SEO science and for Farrah Shunnarah!


  1. Register the Domain Name (I use NameSilo.com!)
  2. Setup the Web Server (I use IIS, I will also setup IIS 301 Redirects here, but that is covered in a previous blog)
  3. Add the URL to an Uptime Monitor (I use an app called Server Monitor!)
  4. Add the URL to Dynamic DNS (I use an automated PowerShell script!)
  5. Submit the URL Google (I use the Google Console and NameSilo and this link, I will cover the Google Console in another blog)
  6. Choose some keywords to monitor (I will cover the metrics and tools I use for this in my next blog!)

That's it for this blog!
See ya next time, Space Cowboy!
Chapter 2: Keyword Research

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I wanted to share a simple and free method to add SSL to your website, so that it runs under HTTPS (HTTP Secure). This is done for security reasons and will also give your site a boost on search engines. First, you will go to SSL for Free. This is a great site to create and manage your SSL certificates.
To verify your site, you can go to Manual Verification and download a text file to a .well-known/acme-challenge folder on your site.
SSL for Free After clicking the new file to verify the site, it will allow you to download a trusted SSL certificate for free and you will also get a private.key. SSL Files
  • If you're having problems hitting the verification file, you might have to adjust the permissions on the .well-known folder or files.
  • If you're using .NET Core and still having problems, try this code in Startup.cs in the void Configure function:
// SSL app.UseStaticFiles(); app.UseStaticFiles(new StaticFileOptions { FileProvider = new PhysicalFileProvider(Path.Combine(Directory.GetCurrentDirectory(), @"wwwroot/.well-known")), RequestPath = new PathString("/.well-known"), ServeUnknownFileTypes = true // serve extensionless file });

Another helpful trick I learned is to add a web.config file into the "acme-challenge" folder with the following contents:

<?xml version="1.0" encoding="UTF-8" ?> <configuration> <system.webServer> <staticContent> <clear /> <mimeMap fileExtension="." mimeType="*/*" /> </staticContent> </system.webServer> </configuration>

Finally, with .NET Core deployments, I have found that there can be an issue deploying the .well-known directory, so I found some additional code for the .csproj file to help with those issues:

<ItemGroup> <Content Include="wwwroot\.well-known\**" CopyToPublishDirectory="PreserveNewest" Exclude="$(DefaultItemExcludes)" /> </ItemGroup>

If you're running on IIS, there is one additional step in order to convert these files to a .pfx file. For this I recommend using this SSL converter site. SSL Converter
Now you will have a .pfx file with a private key. On Windows, you can just double click the file to add it to your local machine's certificate store. Now in IIS, when you bind your site to port 443, your new certificate will appear in the SSL certificate drop down list!

You can read more about my IIS bindings strategy here.

I'd like to look into a way to automate renewing of certificates!
What sites and tools do you use?

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This is an easy tutorial explaining how to create a custom email address or alias.
First, you will need an existing Gmail account and you will need a method of forwarding emails to that address.
For example, I use a great site called Namesilo.com to register domains.
It has an Email Forwarding feature that allows me to chose any email for my domain and forward it to any Gmail account.
(In other words, the redyoshi.com account can forward any email *@redyoshi.com to my current Gmail inbox, or any other existing inbox.)
Namesilo.com
After your domain manager sets this up you should run a test by sending an email to your new address and verify that it shows up in your inbox.

Now you can receive emails from that address, but that's only half of the battle, we still need to be able to send emails from that address.

To do this in Gmail, as a pre-requirement, setup an extra security feature called 2-step authentication.
Click here to enroll in Google 2-Step Verification
2-step Authentication
  • First, you'll need to create and copy/save an "App password" from this link.
  • Then you'll go to your Gmail settings - Accounts and Import - Send mail as - Add another email address.
  • For the SMTP server use: smtp.gmail.com
  • The Username is your Gmail email address, but instead of your Gmail password, use the new "App password" that you saved.
  • If you're still having problems logging into your Gmail account on this step, you probably need to make sure 2-step authentication is activated.

And you're done! Now you should be able to send and receive emails from your new address.
Just for a reference, I got this information from this support answer. I will also show the answer below, however, the support answer fails to mention the very important trick about the "App password".
Google Alias You can also reach out to Matrix Tools and they can do all of this for you, or if you have any questions just contact them at contact@matrix.tools

For a bonus, check out how to Automate Emails from your new alias.

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SEO Breakdown

  • 19% Content relevance
  • 18% Backlinks and linking domains
  • 14% Link authority
  • 12% Mobile friendliness
  • 11% Click-through rate
  • 9% Link anchor text and its diversity
  • 7% Social signals
  • 7% Page speed
  • 3% Content length


The Best SEO Tools



The Best SEO Audit Sites



What SEO Tools are your favorite?


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SEO Case Study: From Not Ranked To #1

Chapter 6: Advanced Metrics and Click-Through Rate

Difficulty Level: Hard


Easy Keyword (Best Hair Salon in Birmingham al)

Effect in Ranking After 1 Month: 27 => ?


Difficult Keyword (Haircut Birmingham al)

Effect in Ranking After 1 Month: 77 => ?


Hello Everyone,
In hopes to master/improve my processes, I plan on real-time documenting the exact steps it takes to reach the #1 Ranking on Google!
Wish me luck!
-Jesse Booth

I will record the updated numbers from the previous blogs, as well as really dive into Google Analytics and Google Search Console!


  1. Google Console (Half way thru the month of Feb)
    • 20 Clicks
    • 281 Impressions
    • 7.1% CTR
    • 53.4 Average Position
  2. Google Analytics
  3. Google Chrome - Dev Tools - Audits - SEO
    • Just wanted to note that my empty "Hello World" page started off with an SEO grade of 60%
  4. SEMrush - Projects - Position Tracking
    • Day 1 Visibility: 0%
    • Day 1 Average Position: 100
  5. SEMrush - Projects - Site Audit
    • Site Health = 58%
    • 11 Errors / 46 Warnings
  6. Ubersuggest - Site Audit
    • On-Page SEO Score = 81 (Great)
    • Backlinks = 1
    • Crawled Pages with Issues = 6
    • Critical Errors = 8 (SSL, Sitemap.xml, Low word count on contact and gallery, duplicate titles/descriptions)
    • Warnings = 14
  7. Nibbler
    • Overall = 5.8
  8. SEOptimer
    • Overall = C-
    • SEO = E+
    • 19 improvements recommended

From this post, I can tell I need to experiment with the following and do a follow-up post:


Chapter 5: Off-Page and Link Building

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https://www.matrix.tools check them out they are great! Competive Advantages. Mission statement, core values Tracking statistics on page hits and google tracking / google webmasters SEO + SSL + SSM packages available. //jeb 1) START A SMALL BUSINESS!!!!!!! GET YOUR LLC! Our LLC cost $344 Matrix Tools used Swyft Filings.

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The following is my strategy for Website IIS bindings.

There are basically 4 different addresses that all point to your website. You have an http and an https, as well as a www. and a non-www. version. You should be using https for security and SEO reasons (you can read more about how to setup SSL for free here), and then you will have to pick if you prefer the www. or non-www. version as your main address. I use "https://www." for all my sites, which means that the other 3 addresses should all point to that one. This is accomplished via IIS (Internet Information Services) bindings.

IIS bindings are used to bind a URL address to a website folder that exists on the machine. This is how the machine knows what files to serve to the user when they visit your URL.

Below you will see IIS Site Bindings that enure all traffic to "https://www.redyoshi.com" is served the correct files for the RED Yoshi site.

IIS Site Bindings
"Require Server Name Indication" if you have multiple sites using SSL on your server.

The "Basic Settings" dialog box controls the location of those files.

IIS Site Settings

Now we need to setup another IIS binding for the other 3 addresses and have it redirect to our https version.

Example:
IIS Site Bindings 301

Right click on Sites in IIS and click Add Website...

I will call this one "RedYoshiHttp301", and instead of pointing to the actual files, I will point to any other location. This location will be used to store the configuration.

(I like to create an 301 folder in the website for this.)

IIS Add Website

Now that RedYoshiHttp301 exists we will setup 301 Redirects for it, in order to redirect to the https version.

Click on the "HTTP Redirect" feature in IIS and setup a 301 like this:

IIS HTTP Redirect

Now click on the "URL Rewrite" for this new site and add 3 rules to improve SEO.

The 3 rules keep everything consistent https address, lowercase, and without the trailing / in the URL.

IIS URL Rewrite

That's it, you're done!

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TODO!!!!!

The Best Marketing and Design Tools and Links


The Best Marketing and Design Tools and Links



What Marketing and Design Links and Tools are your favorite?


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SEO Case Study: SEO Rankings Jumps

Advanced SEO Tricks for Matrix Tools

Difficulty Level: Hard


Easy Keyword ()

Effect in Ranking After 1 Week: N/A => N/A


Difficult Keyword ()

Effect in Ranking After 1 Week: N/A => N/A


Hello Everyone,
In hopes to master/improve my processes, I plan on real-time documenting the exact steps it takes to reach the #1 Ranking on Google!
Wish me luck!
-Jesse Booth



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SEO Case Study: From #20 To #1

Advanced On-Page SEO

Difficulty Level: Hard


Easy Keyword (Home Reapirs in Huntsville, AL)

Effect in Ranking After 1 Week: 15 => N/A


Difficult Keyword (painters in Huntsville, AL)

Effect in Ranking After 1 Week: 47 => N/A

New Requested Keywords

Kitchens, Bathrooms, Paint, Flooring, Design


Hello Everyone,
In hopes to master/improve my processes, I plan on real-time documenting the exact steps it takes to reach the #1 Ranking on Google!
Wish me luck!
-Jesse Booth


This will be an advanced case study for an awesome Home Repair / Home Painting / Home Flooring company based in Huntsville, Alabama: Patnaik & Co.


  • Ubersuggest - Traffic Analyzer
    • 7 keywords rank from 11 - 50
    • Home Repairs in Huntsville, AL - 50 searches/month - Position = 15
    • Painters in Huntsville, AL - 260 searches/month - Position = 47
  • Ubersuggest - Site Audit
    • On-Page SEO Score = 84 (Great)
    • Backlinks = 99 (Great)
    • Crawled Pages with Issues = 3
    • Critical Errors = 2 (The Photo Gallery and Contact page have low word counts.)
    • Warnings = 4 (Work on URLs https://www.patnaikco.com/homepainthuntsville/homerepair)
  • Nibbler
    • Overall = 8.0
    • Update it more to add "freshness"
    • Set a unique open graph URL on every page so that each page can collect its own like count.
    • Click Here link has a title, doesn't need one.
    • Link Building and Social Media

Steps Taken:

  1. Added SSL certificate
  2. Added

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COMING SOON! Hit the Heart Button if you want me to finish this blog next!


Google Webmaster 101 How to submit a new site or updates Google Console Google Analytics


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Hello,
Jesse Booth here (jesse@matrix.tools)

I hope this blog will serve as a way to share some of the BEST/FREE Business and Digital Marketing tools and strategies, most of which you've probably never even heard of!



What topics are you interested in talking about?
What are you currently working on?

Thanks for stopping by!
Check out my portfolio site:
Jesse Booth Info

Or the company that I Co-Founded:
Matrix Tools, LLC

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