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Postaga


Category
Digital Marketing
Sub Category
Best Free Marketing Tools
Last Updated
10/15/2020

Postaga Outreach Campaigns

Expectations for a Campaign: Open Rate / Reply Rate / Funnel Higher Quantity = More Responses Personalization = More Responses EX: Can you update your blog with my new link? Skyscraper: Find top ranked article on a topic. We want to OUT-RANK this article. (Ahref or Ubersuggest to get list of their backlinks, export the links and reach out, "I think my article is better") Don't reach out to everyone - audience matters. Make sure your recipients are relevant or you'll waste your opportunity in case that recipoient evenutally is relevant. Personalization / be specific Research + Merge Fields are Key Due diligence POSTAGA - Merge Field - Hi {First Name} - Prospecting (linkedin? website?) blog article on OUTREACH / AUDIENCE / LEAD process -not specific to a tool but for M.T. training -the entire process, how to find an email, add to audience, add to campaign, reach out, add to bitrix, ALL of that. postaga -> mailchimp -> bitrix ORRRRR are these 3 separate articles linked to each other ORRRRR 3 separate artciesl with same subtopic "outreach campaign" PROVIDE VALUE OFFER SOMETHING IN YOUR EMAIL RECIPROCITY "we have x followers and blah blah and we can help you" send a "Follow up" "sequence of emails" 3 - 5 POSTAGA WORKFLOW! Postaga blog -> New Campaign -> Resources ->give it a blog post url ->merge fields into templates!? ->resource opportunity search ->click one to preview (do they have a lot of links) ->select all to pitch to them ->analyze links ->this will find people ->you can manually 'prospect' and enter email if it didnt find one ->you want to fill out all the fields for MAIL MERGE ->postaga has a 'deliverability / verified tag' ->go thru list for best email contacts ->you can also find twitter and linkedin ->export data to csv (if we want to use mailchimp) ->or go to next step sending emails in postaga ->pick resources campaign ->did does have follow up sequences and you can set custom rules too ->if going to go out on weekends, go to next work day ->3 follw up email templates to preview and edit ->check the merge fields as much as possible ->specific personalize ->you can create your own merge fields in templates ->preview the merges and see warnings on missing fields ->go back and add fields ->send test if wanted ->https://postaga.com/demo grab a personal demo Try to do a podcast? Podcast campaign? prospecting -> audience building -> outreach -> lead tracking canspam requirements 1. way to opt out 2. mailing address personalization 'snippets' i guess override emails?

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Mailchimp


Category
Digital Marketing
Sub Category
Best Free Marketing Tools
Last Updated
10/14/2020

Mailchimp Audiences

1 audience use segments, tags, groups to separate tags = label (matrix tools added) Platform / Industry groups = preference center (user picks in a form) segments = data you already have, use to send more targeted marketing setup a "tag" of matrix tools test users? and then a segment for us? to send test emails to? run a test campaign "PREVIEW SEGMENT" "INTEGRETATION" "AUDIENCE AND ADD SEGMENT" BRAND AND PERSONALIZATION AS MUCH AS POSSIBLE ADD VALUE with PITCH TAGS = THE INDUSTRY (OR THE LIST IT CAME FROM MAYBE A TAG FOR WHAT PLATFORM) ===========2=========== notes on mailchimp INTRO audience - marketing crm, audience dashboard, tags/segments/groups (CAN ADD NOTES FROM BLOG HERE) -- 1 audience with tags/segments/groups -> start with a test tag? OR test audience?? -- audience dashboard setup a test audience. -- email/ad/postcard? -- Manage Audience -> Settings -> Audience name and defaults -- -- Form settings / Email settings / reCAPTCHA -- -- embedded signup forms for opt-ins for our newsletter / mailing list -> auto add to audience! -- -- GDPR (missed that) -- All contacts -> audience. subscribed and unsubscribed brand - template and studio -- name, logo, font colors, identity, image, emotional connection -- email templates -- -- select a LAYOUT for your template -- -- template gets all the good brand things -- -- every [month] create an edit of the template to turn it into a 'campaign' -- -- content studio - store logos and assets -- -- -- products - INTEGRATES WITH E-COMM!! COOL!! -- -- -- giphy and instagram! to pull your images from social media campaigns - automation features !? -- each campaign has stats, opens / clicks / revenue -- automated campaigns -- website (create a new one) not helpful? -- create campaign options -- -- automated emails -> like welcome emails -- -- other cool options and screenshots? -- -- multivariate - A/B Testing. COOL!! (test 2 different subject lines see what gets opened)! insights -- IMPORT CONTACTS -> checkout options here -> from csv??!! studio, site??? settings -> domain authentication -> verify and authenticate -> contact@matrix.tools hidden costs in mailchimp?? billing tab?? integrations -> facebook, ecwid, bitrix !!!

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TODO!!!!!

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The Best Marketing and Design Tools and Links



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