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SEO Case Study: From #20 To #1

Advanced On-Page SEO

Difficulty Level: Hard


Easy Keyword (Home Reapirs in Huntsville, AL)

Effect in Ranking After 1 Week: 15 => N/A


Difficult Keyword (painters in Huntsville, AL)

Effect in Ranking After 1 Week: 47 => N/A

New Requested Keywords

Kitchens, Bathrooms, Paint, Flooring, Design


Hello Everyone,
In hopes to master/improve my processes, I plan on real-time documenting the exact steps it takes to reach the #1 Ranking on Google!
Wish me luck!
-Jesse Booth


This will be an advanced case study for an awesome Home Repair / Home Painting / Home Flooring company based in Huntsville, Alabama: Patnaik & Co.


  • Ubersuggest - Traffic Analyzer
    • 7 keywords rank from 11 - 50
    • Home Repairs in Huntsville, AL - 50 searches/month - Position = 15
    • Painters in Huntsville, AL - 260 searches/month - Position = 47
  • Ubersuggest - Site Audit
    • On-Page SEO Score = 84 (Great)
    • Backlinks = 99 (Great)
    • Crawled Pages with Issues = 3
    • Critical Errors = 2 (The Photo Gallery and Contact page have low word counts.)
    • Warnings = 4 (Work on URLs https://www.patnaikco.com/homepainthuntsville/homerepair)
  • Nibbler
    • Overall = 8.0
    • Update it more to add "freshness"
    • Set a unique open graph URL on every page so that each page can collect its own like count.
    • Click Here link has a title, doesn't need one.
    • Link Building and Social Media

Steps Taken:

  1. Added SSL certificate
  2. Added

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