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SEO Case Study: From Not Ranked To #1

Chapter 3: SEO Metrics and Audits

Difficulty Level: Easy


Easy Keyword (Best Hair Salon in Birmingham al)

Effect in Ranking After 1 Month: N/A => N/A


Difficult Keyword (Haircut Birmingham al)

Effect in Ranking After 1 Month: N/A => N/A


Hello Everyone,
In hopes to master/improve my processes, I plan on real-time documenting the exact steps it takes to reach the #1 Ranking on Google!
Wish me luck!
-Jesse Booth


In this blog we will go through some of the best Free SEO Tools, why they are my favorites, and how I use them. I will also document how I monitor and improve my SEO metrics.


  1. Google Chrome - Dev Tools - Audits - SEO
    • Not tied to a specific Keyword
    • Just wanted to note that my empty "Hello World" page started off with an SEO grade of 60%
  2. SEMrush - Projects - Position Tracking
    • Add Domain, Keywords, and Competitors
    • Day 1 Visibility: 0%
    • Day 1 Average Position: 100
    • Main Competitor: studio21hairsalon.com
  3. SEMrush - Projects - Site Audit
    • Site Health = 58%
    • 11 Errors / 46 Warnings
    • Need robots.txt and sitemap.xml
  4. Ubersuggest - Site Audit
    • On-Page SEO Score = 81 (Great)
    • Backlinks = 1
    • Crawled Pages with Issues = 6
    • Critical Errors = 8 (SSL, Sitemap.xml, Low word count on contact and gallery, duplicate titles/descriptions)
    • Warnings = 14
  5. Nibbler
    • Overall = 5.8
  6. SEOptimer
    • Overall = C-
    • SEO = E+
    • 19 improvements recommended

That's it for this one! Thanks for reading!
Chapter 2: Keyword Research
Chapter 4: On-Page SEO

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