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SEO Case Study: From Not Ranked To #1

Chapter 4: On-Page SEO Best Practices

Difficulty Level: Easy


Easy Keyword (Best Hair Salon in Birmingham al)

Effect in Ranking After 1 Month: N/A => 48


Difficult Keyword (Haircut Birmingham al)

Effect in Ranking After 1 Month: N/A => N/A


Hello Everyone,
In hopes to master/improve my processes, I plan on real-time documenting the exact steps it takes to reach the #1 Ranking on Google!
Wish me luck!
-Jesse Booth


On-Page SEO is simply how you arrange the HTML and the Keywords on your site to optimize it for Google searches. Here are some of the easiest best practices.


  • HTML Title - Optimal title length is 55 characters and includes a keyword.
  • HTML Description - Optimal description length is 160 characters and includes a keyword.
  • H1 - Create an h1 header tag with a keyword at the top of the page.
  • URLs - Should not have .html at the end.
  • Internal Links - Should contain descriptions and keywords (not just "Click Here")
  • Images - Pulled original images from company's Facebook page
  • Keywords
    1. Best Hair Salon in Birmingham al
    2. Hair Salon in Birmingham al
    3. Haircut Birmingham al

That's it for this one! Thanks for reading!
Additional Awesome On-Page SEO Links:
  1. 17 Action Items by Backlinko
  2. Ultimate On-Page Guide by Brian Dean at Backlinko
  3. Advanced Cheatsheet to SEO by Neil Patel

(In the future, I will make another article about my favorite techniques from these links!)
Chapter 3: Metrics and Audits
Chapter 5: Off-Page and Link Building

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