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SEO Case Study: From Not Ranked To #1

Chapter 6: Advanced Metrics and Click-Through Rate

Difficulty Level: Hard


Easy Keyword (Best Hair Salon in Birmingham al)

Effect in Ranking After 1 Month: 27 => ?


Difficult Keyword (Haircut Birmingham al)

Effect in Ranking After 1 Month: 77 => ?


Hello Everyone,
In hopes to master/improve my processes, I plan on real-time documenting the exact steps it takes to reach the #1 Ranking on Google!
Wish me luck!
-Jesse Booth

I will record the updated numbers from the previous blogs, as well as really dive into Google Analytics and Google Search Console!


  1. Google Console (Half way thru the month of Feb)
    • 20 Clicks
    • 281 Impressions
    • 7.1% CTR
    • 53.4 Average Position
  2. Google Analytics
  3. Google Chrome - Dev Tools - Audits - SEO
    • Just wanted to note that my empty "Hello World" page started off with an SEO grade of 60%
  4. SEMrush - Projects - Position Tracking
    • Day 1 Visibility: 0%
    • Day 1 Average Position: 100
  5. SEMrush - Projects - Site Audit
    • Site Health = 58%
    • 11 Errors / 46 Warnings
  6. Ubersuggest - Site Audit
    • On-Page SEO Score = 81 (Great)
    • Backlinks = 1
    • Crawled Pages with Issues = 6
    • Critical Errors = 8 (SSL, Sitemap.xml, Low word count on contact and gallery, duplicate titles/descriptions)
    • Warnings = 14
  7. Nibbler
    • Overall = 5.8
  8. SEOptimer
    • Overall = C-
    • SEO = E+
    • 19 improvements recommended

From this post, I can tell I need to experiment with the following and do a follow-up post:


Chapter 5: Off-Page and Link Building

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