SEO Case Study: From Not Ranked To #1
Chapter 6: Advanced Metrics and Click-Through Rate
Difficulty Level: Hard
Easy Keyword (Best Hair Salon in Birmingham al)
Effect in Ranking After 1 Month: 27 => ?
Difficult Keyword (Haircut Birmingham al)
Effect in Ranking After 1 Month: 77 => ?
In hopes to master/improve my processes, I plan on real-time documenting the exact steps it takes to reach the #1 Ranking on Google!
Wish me luck!
I will record the updated numbers from the previous blogs, as well as really dive into Google Analytics and Google Search Console!
Google Console (Half way thru the month of Feb)
- 20 Clicks
- 281 Impressions
- 7.1% CTR
- 53.4 Average Position
Google Chrome - Dev Tools - Audits - SEO
- Just wanted to note that my empty "Hello World" page started off with an SEO grade of 60%
SEMrush - Projects - Position Tracking
- Day 1 Visibility: 0%
- Day 1 Average Position: 100
SEMrush - Projects - Site Audit
- Site Health = 58%
- 11 Errors / 46 Warnings
Ubersuggest - Site Audit
On-Page SEO Score = 81 (Great)
Backlinks = 1
Crawled Pages with Issues = 6
Critical Errors = 8 (SSL, Sitemap.xml, Low word count on contact and gallery, duplicate titles/descriptions)
Warnings = 14
Overall = C-
SEO = E+
19 improvements recommended
From this post, I can tell I need to experiment with the following and do a follow-up post:
Chapter 5: Off-Page and Link Building
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