Postaga Outreach Campaigns

Expectations for a Campaign: Open Rate / Reply Rate / Funnel Higher Quantity = More Responses Personalization = More Responses EX: Can you update your blog with my new link? Skyscraper: Find top ranked article on a topic. We want to OUT-RANK this article. (Ahref or Ubersuggest to get list of their backlinks, export the links and reach out, "I think my article is better") Don't reach out to everyone - audience matters. Make sure your recipients are relevant or you'll waste your opportunity in case that recipoient evenutally is relevant. Personalization / be specific Research + Merge Fields are Key Due diligence POSTAGA - Merge Field - Hi {First Name} - Prospecting (linkedin? website?) blog article on OUTREACH / AUDIENCE / LEAD process -not specific to a tool but for M.T. training -the entire process, how to find an email, add to audience, add to campaign, reach out, add to bitrix, ALL of that. postaga -> mailchimp -> bitrix ORRRRR are these 3 separate articles linked to each other ORRRRR 3 separate artciesl with same subtopic "outreach campaign" PROVIDE VALUE OFFER SOMETHING IN YOUR EMAIL RECIPROCITY "we have x followers and blah blah and we can help you" send a "Follow up" "sequence of emails" 3 - 5 POSTAGA PROCESS! Postaga blog -> New Campaign -> Resources ->give it a blog post url ->merge fields into templates!? ->resource opportunity search ->click one to preview (do they have a lot of links) ->select all to pitch to them ->analyze links ->this will find people ->you can manually 'prospect' and enter email if it didnt find one ->you want to fill out all the fields for MAIL MERGE ->postaga has a 'deliverability / verified tag' ->go thru list for best email contacts ->you can also find twitter and linkedin ->export data to csv (if we want to use mailchimp) ->or go to next step sending emails in postaga ->pick resources campaign ->did does have follow up sequences and you can set custom rules too ->if going to go out on weekends, go to next work day ->3 follw up email templates to preview and edit ->check the merge fields as much as possible ->specific personalize ->you can create your own merge fields in templates ->preview the merges and see warnings on missing fields ->go back and add fields ->send test if wanted ->https://postaga.com/demo grab a personal demo Try to do a podcast? Podcast campaign? prospecting -> audience building -> outreach -> lead tracking canspam requirements 1. way to opt out 2. mailing address personalization 'snippets' i guess override emails?

Mailchimp

Setup

1. Sign up for a FREE Mailchimp account.
2. Set up your Merge Fields:
   Audience Dashboard -> Settings -> Audience fields and *|MERGE|* tags
3. You should configure this page so that it matches up with the columns in the audience files that you will be importing.
4. THe Merge Fields should be in the same order as columns in the imported file(s).
5. You can also add any useful fields that are present in the imported file(s) and remove unused fields.
6. Use the Data Type of "Website" if you're adding a field that contains a link (URL).
7. This screen also ties with Tag names that you will be able to use in your email campaign templates.
8. If you do the above prior to importing, then when you perform your audience imports (Audience -> Add Contacts -> Merge -> File) the Merge Field mapping will be streamlined / automatic.
9. Remember to tag your imports with the Tool and Industry used to prospect the audience!

1 audience use segments, tags, groups to separate tags = label (matrix tools added) Platform / Industry groups = preference center (user picks in a form) segments = data you already have, use to send more targeted marketing setup a "tag" of matrix tools test users? and then a segment for us? to send test emails to? run a test campaign "PREVIEW SEGMENT" "INTEGRETATION" "AUDIENCE AND ADD SEGMENT" BRAND AND PERSONALIZATION AS MUCH AS POSSIBLE ADD VALUE with PITCH TAGS = THE INDUSTRY (OR THE LIST IT CAME FROM MAYBE A TAG FOR WHAT PLATFORM) ===========2=========== notes on mailchimp INTRO audience - marketing crm, audience dashboard, tags/segments/groups (CAN ADD NOTES FROM BLOG HERE) -- 1 audience with tags/segments/groups -> start with a test tag? OR test audience?? -- audience dashboard setup a test audience. -- email/ad/postcard? -- Manage Audience -> Settings -> Audience name and defaults -- -- Form settings / Email settings / reCAPTCHA -- -- embedded signup forms for opt-ins for our newsletter / mailing list -> auto add to audience! -- -- GDPR (missed that) -- All contacts -> audience. subscribed and unsubscribed brand - template and studio -- name, logo, font colors, identity, image, emotional connection -- email templates -- -- select a LAYOUT for your template -- -- template gets all the good brand things -- -- every [month] create an edit of the template to turn it into a 'campaign' -- -- content studio - store logos and assets -- -- -- products - INTEGRATES WITH E-COMM!! COOL!! -- -- -- giphy and instagram! to pull your images from social media campaigns - automation features !? -- each campaign has stats, opens / clicks / revenue -- automated campaigns -- website (create a new one) not helpful? -- create campaign options -- -- automated emails -> like welcome emails -- -- other cool options and screenshots? -- -- multivariate - A/B Testing. COOL!! (test 2 different subject lines see what gets opened)! insights -- IMPORT CONTACTS -> checkout options here -> from csv??!! studio, site??? settings -> domain authentication -> verify and authenticate -> contact@matrix.tools hidden costs in mailchimp?? billing tab?? integrations -> facebook, ecwid, bitrix, slack !!!

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semrush, ubersuggest, SEMrush Summary: STEP 1 Go to Market Explorer https://www.semrush.com/market-explorer/overview/?mindbox-click-id=64cb3615-8e6c-4bc3-b987-07ee362c0c8e&utm_source=mindbox&utm_medium=Email&utm_campaign=en_NewWelcome2&utm_content=Welcome STEP 2 Enter a competitor’s URL. STEP 3 Choose between Industry competitors (all the websites fighting for the audience with the same interests) and Organic competitors. STEP 4 Find Leaders in the Growth Quadrant. These websites grow faster and have a larger online presence than other players. What do they do differently in their marketing? STEP 5 Explore the Leaders’ traffic generation strategies. In our example, sunandski.com focuses on Google Ads more than other competitors. However, their search performance is lower than the market average. STEP 6 Analyze the key Leader’s online strategy in depth. Go to Traffic Journey in Traffic Analytics. https://www.semrush.com/analytics/traffic/ Links: SEMrush Quick Blog https://www.semrush.com/blog/6-competitor-insights-you-can-get-in-30-minutes-1/?mindbox-click-id=18c895d1-baa7-4b33-a588-d9ce91229055&utm_campaign=en_NewWelcome1&utm_content=Welcome&utm_medium=Email&utm_source=mindbox SEMrush Complete Blog https://www.semrush.com/blog/how-to-do-competitor-analysis-in-digital-marketing/?mindbox-click-id=168b6c5d-68ed-42e9-a3ff-4418bf7f1b51&utm_source=mindbox&utm_medium=Email&utm_campaign=en_2020Welcome1&utm_content=Welcome SEMrush Course https://www.semrush.com/academy/courses/competitive-analysis-and-keyword-research-course/getting-the-big-picture Neil Patel (ubersuggest video) https://www.youtube.com/watch?v=CaPRbcxUGeE&pp=wgIECgIIAQ%3D%3D&feature=push-fr&attr_tag=f0Mp3Nj-PdgAoNHL%3A6

Intro to Power Business Intelligence

Definitions:

• "Business Intelligence" comprises the strategies and technologies used by enterprises for the data analysis of business information. BI technologies provide historical, current, and predictive views of business operations.
  • Structured
  • ETL (Extract, Transform, Load
  • Database / Data warehouse / Data lake
• "Data Analysis" is an approach to data that seeks to find insights and indentify patters or trends (Nuggets of Insight).
• "Data Mining" = Analyzing large amounts of data.
• "Big Data" = High-volume, unstructured, real-world generated data.
  • Volume
  • Variety
  • Velocity
  • Variability
  • Veracity (How reliable?)

5 Stages of BI

1. Collect and store data
2. Transform "Big" data into "BI" data
3. Present Key Metrics
4. Evaluate data to discover patterns, trends, and insights
5. Sharing reports and findings to empower others (Visualizations and Presentations)

Pricing

1. Free (just hit X on logins)
2. $9.99/month/person for sharing
3. Enterprise Level

Row-Level Security

1. Need a subscription (because it's useless without sharing)
2. Service Admin

Import Apps

• Mailchimp
• Twilio (SMS)
• Marketo
• Insightly

Data Analysis Expressions

• Related
• Switch
• SelectedValue
• IsBlank
• and &&
• concat &

(RELATE is Based off Model)

Direct Connectivity

• [clustername].azurehdinsight.net
• Power Platform

Importing Data

• Manual Refresh
• Schedule Refresh
• Direct Query (never stale)

Direct Query

• Instead of Importing data into the file, you are connected to a Data Source.
• File -> Options -> Data source settings (also in Transform data dropdown)
• Get Data -> Azure Sql Database
• Options for Authentication (not available on Importing data)
• Creates a Composite Model based on the link to the data (keeps relationships)
• Never goes stale because it updates as you click
• However you do have some control over this if performance on the Database is an issue
• File -> Options -> Options -> Current File -> Query Reduction
• On-prem (non-cloud) data sources require a Gateway (Power Bi -> Download -> Data Gateway)

Visuals / Report Builder

Natural Query Language

Data

Conditional Formatting

Marketplace / Gallery / Links

• Power BI
• Embedding Power BI
• Data Stories Galery
• Direct Query
• Bidirectional Cross Filtering
• Bidirectional Relationships

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-- screen shot of phone - business apps - server monitor - apps - ifttt?

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super best tool: Bitrix -- crm funnels - company tracking -- online store (how to setup free e-commerce?) -- employee org chart

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super best tool: SEMrush all the screens you can get for free. -- how to setup a "campaign" -- real life examples on what we find on our sites

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-- all the slack channels that we use and for what? -- slack C# code integration webhooks -- #bots github / azure -- #alerts errors / downtime -- IFTTT/Zapier -- our 10 app integrations

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All bookmarks in Matrix Tools by categery. start with top 3 from each?

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-- argos + matrix tools monthly charts -- Api Request to Google with OAuth Security (A.R.G.O.S.) ----------- https://console.developers.google.com/apis/library?project=matrixtools-argos ----------- https://console.developers.google.com/apis/credentials?project=matrixtools-argos api creds for argos ----------- https://developers.google.com/webmaster-tools/search-console-api-original/v3/searchanalytics/query?apix=true ----------- https://developers.google.com/api-client-library/dotnet/guide/aaa_oauth the others are actually to auth with your account / see SERVICE ACCOUNT example ----------- https://search.google.com/search-console/users?resource_id=sc-domain%3Amatrix.tools (remember to add SERVICE ACCOUNT to each property) say something about the www.matrix.tools/portal dashboard and how we have custom dashboards! and a matrix tools monthly share the code from google controller!! sc-domain:property and other gotchas. - there are so many google auths, one is for public, oauth, this one, and single-sign-on google stuff too for sites (CONFUSING)

The 10 Best SEO Websites

(In no particular order)

1. Great SEO Tips Website
2. Google Search Console
3. Google Keyword Planner
4. Keyword Tool
5. SEMrush
6. Moz
7. Neil Patel
   • Neil Patel's Ubersuggest
   • Neil Patel's Advanced SEO Cheatsheet
8. Backlinko
9. SeoPoz Dashboard

Matrix Tools ~ Social Media Marketing

Matrix Tools Implements 3+ Social Media Marketing Campaigns for each Platform!

1. Daily - Client Images - (Scheduled via Buffer or Manually Posted)
2. Weekly - A.I. Generated Content - (Scheduled with Approval => Auto-pilot via Quuu)
3. Monthly - Promotional Posts - (Manually Posted)

Setup

Matrix Tools "Social Media Strategists" will be given logins to 2 main applications:

1. Buffer = our scheduler
2. Quuu = our A.I. Content Generator

We also recommend using a "Website Copy" tool in order to pull down all of a website's images.
I prefer Cyotek on Windows and Wget on Mac and Linux.
Pro Tips: You can install and run Wget via the command line via

sudo apt install wget
wget --recursive --convert-links https://nashvilleinktattoo.com

To Do for each Client

1. We will need Admin access or Credentials for each of the Client's Social Media platforms (these Credentials can usually be found in Bitrix).
2. Create a new local folder, something like /Desktop/MatrixTools/SocialMedia/{client-name}.
3. Now you can use your "Website Copy" tool to copy their website down into your new folder structure.
4. If you would like, you can delete everything except for the IMAGES!
5. Log into Buffer.
6. Add any new Social Media platforms to Buffer.
   
7. Now if you would like, you can log into Buffer and manually post an image to each platform every day.
8. If you do not want to do this every day, you can schedule the "Daily - Client Images" in advance via Buffer's scheduler.
   
9. Within the Image Posts, remember to add a link to the Client's Website and/or a friendly message.
   
10. You might want to move or delete each image after you've uploaded it to Buffer. This should ensure that you do not post duplicates.

A.I. Generated Content

1. Log into Quuu.
2. Add the new Social Media account to Quuu (you can do this by Refreshing the Buffer connection).
   
3. Pro Tips: Initially, set this to Manual so we can approve the content for the first couple of days. If all of the A.I. content is relevant and positive to the client, then we can come back and toggle this setting to put it on Auto-pilot!
   
4. This will auto generate content that will then be shared (thru Buffer) to Social Media platforms.

Costs

1. Quuu = $100 (for Life!)
   • This gives us 6 Social Media Accounts for 1 LIFETIME payment!
   • Matrix Tools, LLC was provided with a very special offer: the Quuu Ultra Plan for Life!!
   • This is the reason we can offer A.I. Generated Content to our Clients for such a great price!
   • It's such a great deal that it's a competitive advantage for Matrix Tools
   • The next level would support up to 10 Social Media Accounts but would cost $228 per year!
2. Buffer = $0 or $144 per year
   • The FREE Buffer plan supports 3 Social Media Accounts.
   • The next level would be the Pro Plan for $144 per year, which supports 8 Social Media Accounts.

The Best Tools for Small Businesses

Best Small Business Systems

• Slack for Chat
  • 10 Free Integrations: GitHub, Giphy, Simple Poll, Freshping, TimeBot, MonkeyTestIt, Trello, Azure Pipelines, IFTTT
• Trello for Work Tasks
  • 2 Free Power-Ups: Slack, Custom Fields
• Scrum for Trello for Estimates and Time Tracking
• GitHub for Source Code
  • Integrations: Slack, Dependabot, ImgBot, Azure Pipelines
• Google Drive for Documents
• Bitrix for CRM and Sales Funnel
• Microsoft Azure Cloud (Unlimited Free Stakeholders!)
• Venmo for Sales and Payments

What Slack integrations do you use?

What websites do you use to run your business?

I wanted to share a simple and free method to add SSL to your website, so that it runs under HTTPS (HTTP Secure). This is done for security reasons and will also give your site a boost on search engines. First, you will go to SSL for Free. This is a great site to create and manage your SSL certificates.
To verify your site, you can go to Manual Verification and download a text file to a .well-known/acme-challenge folder on your site.
After clicking the new file to verify the site, it will allow you to download a trusted SSL certificate for free and you will also get a private.key.

• If you're having problems hitting the verification file, you might have to adjust the permissions on the .well-known folder or files.
• If you're using .NET Core and still having problems, try this code in Startup.cs in the void Configure function:

Another helpful trick I learned is to add a web.config file into the "acme-challenge" folder with the following contents:

Finally, with .NET Core deployments, I have found that there can be an issue deploying the .well-known directory, so I found some additional code for the .csproj file to help with those issues:

If you're running on IIS, there is one additional step in order to convert these files to a .pfx file. For this I recommend using this SSL converter site.
Now you will have a .pfx file with a private key. On Windows, you can just double click the file to add it to your local machine's certificate store. Now in IIS, when you bind your site to port 443, your new certificate will appear in the SSL certificate drop down list!

You can read more about my IIS bindings strategy here.

I'd like to look into a way to automate renewing of certificates!
What sites and tools do you use?

This is an easy tutorial explaining how to create a custom email address or alias.
First, you will need an existing Gmail account and you will need a method of forwarding emails to that address.
For example, I use a great site called Namesilo.com to register domains.
It has an Email Forwarding feature that allows me to chose any email for my domain and forward it to any Gmail account.
(In other words, the redyoshi.com account can forward any email *@redyoshi.com to my current Gmail inbox, or any other existing inbox.)

After your domain manager sets this up you should run a test by sending an email to your new address and verify that it shows up in your inbox.

Now you can receive emails from that address, but that's only half of the battle, we still need to be able to send emails from that address.

To do this in Gmail, as a pre-requirement, setup an extra security feature called 2-step authentication.
Click here to enroll in Google 2-Step Verification

• First, you'll need to create and copy/save an "App password" from this link.
• Then you'll go to your Gmail settings - Accounts and Import - Send mail as - Add another email address.
• For the SMTP server use: smtp.gmail.com
• The Username is your Gmail email address, but instead of your Gmail password, use the new "App password" that you saved.
• If you're still having problems logging into your Gmail account on this step, you probably need to make sure 2-step authentication is activated.

And you're done! Now you should be able to send and receive emails from your new address.
Just for a reference, I got this information from this support answer. I will also show the answer below, however, the support answer fails to mention the very important trick about the "App password".
You can also reach out to Matrix Tools and they can do all of this for you, or if you have any questions just contact them at contact@matrix.tools

Finally, by going to Gmail's settings, I recommed adding a custom signature for any new alias.
At Matrix Tools, we use the following template to ensure a consistent signature:

-------
{Name}, {Position}
Matrix Tools, LLC
www.matrix.tools
[IMAGE - https://www.matrix.tools/iamge/seo.gif]

(Using Bold Text and Small Image)

SEO Breakdown

• 19% Content relevance
• 18% Backlinks and linking domains
• 14% Link authority
• 12% Mobile friendliness
• 11% Click-through rate
• 9% Link anchor text and its diversity
• 7% Social signals
• 7% Page speed
• 3% Content length

The Best SEO Tools

• The Best SEO Tools by Brian Dean at Backlinko
• The Best SEO Tools by Dynamik365
• Sitemap Generator
• Robots.txt Generator
• Google Webmasters - Markup Helper
• Google Maps - Add a Place

The Best SEO Audit Sites

• Neil Patel's SEO Analyzer
• SEOptimizer
• Nibbler

What SEO Tools are your favorite?

https://www.matrix.tools check them out they are great! Competive Advantages. Mission statement, core values Tracking statistics on page hits and google tracking / google webmasters SEO + SSL + SSM packages available. //jeb 1) START A SMALL BUSINESS!!!!!!! GET YOUR LLC! Our LLC cost $344 Matrix Tools used Swyft Filings.

The following is my strategy for Website IIS bindings.

There are basically 4 different addresses that all point to your website. You have an http and an https, as well as a www. and a non-www. version. You should be using https for security and SEO reasons (you can read more about how to setup SSL for free here), and then you will have to pick if you prefer the www. or non-www. version as your main address. I use "https://www." for all my sites, which means that the other 3 addresses should all point to that one. This is accomplished via IIS (Internet Information Services) bindings.

IIS bindings are used to bind a URL address to a website folder that exists on the machine. This is how the machine knows what files to serve to the user when they visit your URL.

Below you will see IIS Site Bindings that enure all traffic to "https://www.redyoshi.com" is served the correct files for the RED Yoshi site.

"Require Server Name Indication" if you have multiple sites using SSL on your server.

The "Basic Settings" dialog box controls the location of those files.

Now we need to setup another IIS binding for the other 3 addresses and have it redirect to our https version.

Example:

Right click on Sites in IIS and click Add Website...

I will call this one "RedYoshiHttp301", and instead of pointing to the actual files, I will point to any other location. This location will be used to store the configuration.

(I like to create an 301 folder in the website for this.)

Now that RedYoshiHttp301 exists we will setup 301 Redirects for it, in order to redirect to the https version.

Click on the "HTTP Redirect" feature in IIS and setup a 301 like this:

Now click on the "URL Rewrite" for this new site and add 3 rules to improve SEO.

The 3 rules keep everything consistent https address, lowercase, and without the trailing / in the URL.

That's it, you're done!

SEO Case Study: Advanced SEO Boosting to the Top Spot!

Nashville Ink Tattoos

Difficulty Level: Very Hard

Easy Keyword (downtown nashville tattoo)

Effect in Ranking After 1 Month: 4 => N/A

Medium Keyword (nashville tattoo)

Effect in Ranking After 1 Month: 6 => N/A

Difficult Keyword (nashville tattoo shop)

Effect in Ranking After 1 Month: 11 => N/A

1.2k Monthly Visitors

Hello Everyone,
I'm super excited for the opportunity to work with such a well-known shop as Nashville Ink!
These posts will track the progress we make with this client, given they already have strong position on Google (and 1.2k visitors a month), we will aim to improve upon their numbers!
Wish me luck!
-Jesse Booth

1. Coming Soon!

Nashville Ink has been featured on Ink Master and has also been visited by Gale! (grab images and pictures!)

Getting to work with Nashville Ink is a huge honor for us!

SEO Case Study: SEO Rankings Jumps

Advanced SEO Tricks for the Digital Marketing keyword!

Difficulty Level: Very Hard

Difficult Keyword (Digital Marketing Nashville)

Effect in Ranking After 1 Week: N/A => N/A

Hello Everyone,
In hopes to master/improve my processes, I plan on real-time documenting the exact steps it takes to reach the #1 Ranking on Google!
Wish me luck!
-Jesse Booth

TODO!!!!!

The Best Marketing and Design Tools and Links

The Best Marketing and Design Tools and Links

• SEMrush
• Ubersuggest by Neil Patel

What Marketing and Design Links and Tools are your favorite?

SEO Case Study: From Nothing To #1

Advanced On-Page SEO

Difficulty Level: Medium

Requested Keywords

Kitchens, Bathrooms, Paint, Flooring, Design, Home Repairs in Huntsville, Painters in Huntsville

Hello Everyone,
In hopes to master/improve my processes, I plan on real-time documenting the exact steps it takes to reach the #1 Ranking on Google!
Wish me luck!
-Jesse Booth

This will be a case study on "Advanced On-Page SEO" for an awesome Home Repair / Home Painting company based in Huntsville, Alabama.

9/7/2021

1. Currently not ranking at all
2. Added SSL certificate
3. Added "Name" to Rich Results
4. Ran the following 3 audits:

• Ubersuggest - Traffic Analyzer
  • 7 keywords rank from 11 - 50
  • Home Repairs in Huntsville, AL - 50 searches/month - Position = 15
  • Painters in Huntsville, AL - 260 searches/month - Position = 47
• Ubersuggest - Site Audit
  • On-Page SEO Score = 84 (Great)
  • Backlinks = 99 (Great)
• Nibbler
  • Overall = 8.3

COMING SOON! Hit the Heart Button if you want me to finish this blog next!

Google Webmaster 101 How to submit a new site or updates Google Console Google Analytics

Hello,
Jesse Booth here (jesse@matrix.tools)

I hope this blog will serve as a way to share some of the BEST/FREE Business and Digital Marketing tools and strategies, most of which you've probably never even heard of!

What topics are you interested in talking about?
What are you currently working on?

Thanks for stopping by!
Check out my portfolio site:
Jesse Booth Info

Or the company that I Co-Founded:
Matrix Tools, LLC