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semrush, ubersuggest, SEMrush Summary: STEP 1 Go to Market Explorer https://www.semrush.com/market-explorer/overview/?mindbox-click-id=64cb3615-8e6c-4bc3-b987-07ee362c0c8e&utm_source=mindbox&utm_medium=Email&utm_campaign=en_NewWelcome2&utm_content=Welcome STEP 2 Enter a competitor’s URL. STEP 3 Choose between Industry competitors (all the websites fighting for the audience with the same interests) and Organic competitors. STEP 4 Find Leaders in the Growth Quadrant. These websites grow faster and have a larger online presence than other players. What do they do differently in their marketing? STEP 5 Explore the Leaders’ traffic generation strategies. In our example, sunandski.com focuses on Google Ads more than other competitors. However, their search performance is lower than the market average. STEP 6 Analyze the key Leader’s online strategy in depth. Go to Traffic Journey in Traffic Analytics. https://www.semrush.com/analytics/traffic/ Links: SEMrush Quick Blog https://www.semrush.com/blog/6-competitor-insights-you-can-get-in-30-minutes-1/?mindbox-click-id=18c895d1-baa7-4b33-a588-d9ce91229055&utm_campaign=en_NewWelcome1&utm_content=Welcome&utm_medium=Email&utm_source=mindbox SEMrush Complete Blog https://www.semrush.com/blog/how-to-do-competitor-analysis-in-digital-marketing/?mindbox-click-id=168b6c5d-68ed-42e9-a3ff-4418bf7f1b51&utm_source=mindbox&utm_medium=Email&utm_campaign=en_2020Welcome1&utm_content=Welcome SEMrush Course https://www.semrush.com/academy/courses/competitive-analysis-and-keyword-research-course/getting-the-big-picture Neil Patel (ubersuggest video) https://www.youtube.com/watch?v=CaPRbcxUGeE&pp=wgIECgIIAQ%3D%3D&feature=push-fr&attr_tag=f0Mp3Nj-PdgAoNHL%3A6


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-- argos + matrix tools monthly charts -- Api Request to Google with OAuth Security (A.R.G.O.S.) ----------- https://console.developers.google.com/apis/library?project=matrixtools-argos ----------- https://console.developers.google.com/apis/credentials?project=matrixtools-argos api creds for argos ----------- https://developers.google.com/webmaster-tools/search-console-api-original/v3/searchanalytics/query?apix=true ----------- https://developers.google.com/api-client-library/dotnet/guide/aaa_oauth the others are actually to auth with your account / see SERVICE ACCOUNT example ----------- https://search.google.com/search-console/users?resource_id=sc-domain%3Amatrix.tools (remember to add SERVICE ACCOUNT to each property) say something about the www.matrix.tools/portal dashboard and how we have custom dashboards! and a matrix tools monthly share the code from google controller!! sc-domain:property and other gotchas. - there are so many google auths, one is for public, oauth, this one, and single-sign-on google stuff too for sites (CONFUSING)


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SEO Case Study: Advanced SEO Boosting to the Top Spot!

Nashville Ink Tattoos

Difficulty Level: Very Hard


Easy Keyword (downtown nashville tattoo)

Effect in Ranking After 1 Month: 4 => N/A


Medium Keyword (nashville tattoo)

Effect in Ranking After 1 Month: 6 => N/A


Difficult Keyword (nashville tattoo shop)

Effect in Ranking After 1 Month: 11 => N/A


1.2k Monthly Visitors

Hello Everyone,
I'm super excited for the opportunity to work with such a well-known shop as Nashville Ink!
These posts will track the progress we make with this client, given they already have strong position on Google (and 1.2k visitors a month), we will aim to improve upon their numbers!
Wish me luck!
-Jesse Booth


  1. Coming Soon!

Nashville Ink has been featured on Ink Master and has also been visited by Gale! (grab images and pictures!)

Getting to work with Nashville Ink is a huge honor for us!


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I wanted to share a simple and free method to add SSL to your website, so that it runs under HTTPS (HTTP Secure). This is done for security reasons and will also give your site a boost on search engines. First, you will go to SSL for Free. This is a great site to create and manage your SSL certificates.
To verify your site, you can go to Manual Verification and download a text file to a .well-known/acme-challenge folder on your site.
SSL for Free After clicking the new file to verify the site, it will allow you to download a trusted SSL certificate for free and you will also get a private.key. SSL Files
  • If you're having problems hitting the verification file, you might have to adjust the permissions on the .well-known folder or files.
  • If you're using .NET Core and still having problems, try this code in Startup.cs in the void Configure function:
// SSL app.UseStaticFiles(); app.UseStaticFiles(new StaticFileOptions { FileProvider = new PhysicalFileProvider(Path.Combine(Directory.GetCurrentDirectory(), @"wwwroot/.well-known")), RequestPath = new PathString("/.well-known"), ServeUnknownFileTypes = true // serve extensionless file });

Another helpful trick I learned is to add a web.config file into the "acme-challenge" folder with the following contents:

<?xml version="1.0" encoding="UTF-8" ?> <configuration> <system.webServer> <staticContent> <clear /> <mimeMap fileExtension="." mimeType="*/*" /> </staticContent> </system.webServer> </configuration>

Finally, with .NET Core deployments, I have found that there can be an issue deploying the .well-known directory, so I found some additional code for the .csproj file to help with those issues:

<ItemGroup> <Content Include="wwwroot\.well-known\**" CopyToPublishDirectory="PreserveNewest" Exclude="$(DefaultItemExcludes)" /> </ItemGroup>

If you're running on IIS, there is one additional step in order to convert these files to a .pfx file. For this I recommend using this SSL converter site. SSL Converter
Now you will have a .pfx file with a private key. On Windows, you can just double click the file to add it to your local machine's certificate store. Now in IIS, when you bind your site to port 443, your new certificate will appear in the SSL certificate drop down list!

You can read more about my IIS bindings strategy here.

I'd like to look into a way to automate renewing of certificates!
What sites and tools do you use?

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SEO Breakdown

  • 19% Content relevance
  • 18% Backlinks and linking domains
  • 14% Link authority
  • 12% Mobile friendliness
  • 11% Click-through rate
  • 9% Link anchor text and its diversity
  • 7% Social signals
  • 7% Page speed
  • 3% Content length


The Best SEO Tools



The Best SEO Audit Sites



What SEO Tools are your favorite?


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The following is my strategy for Website IIS bindings.

There are basically 4 different addresses that all point to your website. You have an http and an https, as well as a www. and a non-www. version. You should be using https for security and SEO reasons (you can read more about how to setup SSL for free here), and then you will have to pick if you prefer the www. or non-www. version as your main address. I use "https://www." for all my sites, which means that the other 3 addresses should all point to that one. This is accomplished via IIS (Internet Information Services) bindings.

IIS bindings are used to bind a URL address to a website folder that exists on the machine. This is how the machine knows what files to serve to the user when they visit your URL.

Below you will see IIS Site Bindings that enure all traffic to "https://www.redyoshi.com" is served the correct files for the RED Yoshi site.

IIS Site Bindings
"Require Server Name Indication" if you have multiple sites using SSL on your server.

The "Basic Settings" dialog box controls the location of those files.

IIS Site Settings

Now we need to setup another IIS binding for the other 3 addresses and have it redirect to our https version.

Example:
IIS Site Bindings 301

Right click on Sites in IIS and click Add Website...

I will call this one "RedYoshiHttp301", and instead of pointing to the actual files, I will point to any other location. This location will be used to store the configuration.

(I like to create an 301 folder in the website for this.)

IIS Add Website

Now that RedYoshiHttp301 exists we will setup 301 Redirects for it, in order to redirect to the https version.

Click on the "HTTP Redirect" feature in IIS and setup a 301 like this:

IIS HTTP Redirect

Now click on the "URL Rewrite" for this new site and add 3 rules to improve SEO.

The 3 rules keep everything consistent https address, lowercase, and without the trailing / in the URL.

IIS URL Rewrite

That's it, you're done!

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SEO Case Study: SEO Rankings Jumps

Advanced SEO Tricks for Matrix Tools

Difficulty Level: Hard


Easy Keyword ()

Effect in Ranking After 1 Week: N/A => N/A


Difficult Keyword ()

Effect in Ranking After 1 Week: N/A => N/A


Hello Everyone,
In hopes to master/improve my processes, I plan on real-time documenting the exact steps it takes to reach the #1 Ranking on Google!
Wish me luck!
-Jesse Booth



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SEO Case Study: From #20 To #1

Advanced On-Page SEO

Difficulty Level: Hard


Easy Keyword (Home Reapirs in Huntsville, AL)

Effect in Ranking After 1 Week: 15 => N/A


Difficult Keyword (painters in Huntsville, AL)

Effect in Ranking After 1 Week: 47 => N/A

New Requested Keywords

Kitchens, Bathrooms, Paint, Flooring, Design


Hello Everyone,
In hopes to master/improve my processes, I plan on real-time documenting the exact steps it takes to reach the #1 Ranking on Google!
Wish me luck!
-Jesse Booth


This will be an advanced case study for an awesome Home Repair / Home Painting / Home Flooring company based in Huntsville, Alabama: Patnaik & Co.


  • Ubersuggest - Traffic Analyzer
    • 7 keywords rank from 11 - 50
    • Home Repairs in Huntsville, AL - 50 searches/month - Position = 15
    • Painters in Huntsville, AL - 260 searches/month - Position = 47
  • Ubersuggest - Site Audit
    • On-Page SEO Score = 84 (Great)
    • Backlinks = 99 (Great)
    • Crawled Pages with Issues = 3
    • Critical Errors = 2 (The Photo Gallery and Contact page have low word counts.)
    • Warnings = 4 (Work on URLs https://www.patnaikco.com/homepainthuntsville/homerepair)
  • Nibbler
    • Overall = 8.0
    • Update it more to add "freshness"
    • Set a unique open graph URL on every page so that each page can collect its own like count.
    • Click Here link has a title, doesn't need one.
    • Link Building and Social Media

Steps Taken:

  1. Added SSL certificate
  2. Added

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Google Webmaster 101 How to submit a new site or updates Google Console Google Analytics


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