Postaga Outreach Campaigns
Expectations for a Campaign:
Open Rate / Reply Rate / Funnel
Higher Quantity = More Responses
Personalization = More Responses
EX:
Can you update your blog with my new link?
Skyscraper:
Find top ranked article on a topic.
We want to OUT-RANK this article.
(Ahref or Ubersuggest to get list of their backlinks,
export the links and reach out, "I think my article is better")
Don't reach out to everyone - audience matters.
Make sure your recipients are relevant or you'll waste your
opportunity in case that recipoient evenutally is relevant.
Personalization / be specific
Research + Merge Fields are Key
Due diligence
POSTAGA
- Merge Field
- Hi {First Name}
- Prospecting (linkedin? website?)
blog article on OUTREACH / AUDIENCE / LEAD process
-not specific to a tool but for M.T. training
-the entire process, how to find an email, add to audience,
add to campaign, reach out, add to bitrix, ALL of that.
postaga -> mailchimp -> bitrix
ORRRRR are these 3 separate articles linked to each other
ORRRRR 3 separate artciesl with same subtopic "outreach campaign"
PROVIDE VALUE
OFFER SOMETHING IN YOUR EMAIL
RECIPROCITY
"we have x followers and blah blah and we can help you"
send a "Follow up"
"sequence of emails" 3 - 5
POSTAGA WORKFLOW!
Postaga blog
->
New Campaign -> Resources
->give it a blog post url
->merge fields into templates!?
->resource opportunity search
->click one to preview (do they have a lot of links)
->select all to pitch to them
->analyze links
->this will find people
->you can manually 'prospect' and enter email if it didnt find one
->you want to fill out all the fields for MAIL MERGE
->postaga has a 'deliverability / verified tag'
->go thru list for best email contacts
->you can also find twitter and linkedin
->export data to csv (if we want to use mailchimp)
->or go to next step sending emails in postaga
->pick resources campaign
->did does have follow up sequences and you can set custom rules too
->if going to go out on weekends, go to next work day
->3 follw up email templates to preview and edit
->check the merge fields as much as possible
->specific personalize
->you can create your own merge fields in templates
->preview the merges and see warnings on missing fields
->go back and add fields
->send test if wanted
->https://postaga.com/demo grab a personal demo
Try to do a podcast? Podcast campaign?
prospecting -> audience building -> outreach -> lead tracking
canspam requirements
1. way to opt out
2. mailing address
personalization 'snippets' i guess override emails?
Permanent Link
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